Freelance Writer

Beauty Awakened

The project would lay the groundwork for what would become a series of brand resurrections, a process as demanding as it is rewarding. The hardest part, says de Lummen, is finding an investor. “In a way, I am like a screenwriter and movie director; I may have the property rights and a wonderful script, but each time I still need to find the producers who believe in the project and provide the resources to make it real.” What makes it all worth it? “When a dead brand that was unknown to many com